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Internet Marketing Simplified

Presented at Toronto Marketing Power Networking meeting May 2010 CLICK HERE TO DOWNLOAD PRESENTATION SLIDES After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search Engine Optimization are higher on the priority lists of entrepreneurs and business managers than…

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Internet Advertising (PPC, Affiliate, Banner) Search Engine Optimization (SEO)

PPC Internet Advertising Versus Search Engine Optimization

If you are a business owner or marketing manager, there often comes a time where you need to re-assess the marketing budget for the company.  In that process, this often requires a decision to choose how to best promote and build traffic to your website.  The two most popular methods of Internet promotion today are Internet Advertising and Natural Organic Search Engine Optimization.  And often the question is, which method is superior? The answer is….it…

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Internet Advertising (PPC, Affiliate, Banner)

Advantages of Facebook Advertising

The Social Media platform Facebook has taken the world by storm. Revolutionizing the way we connect with friends and build new relationships. Facebook is also revolutionizing the business world. With the launch of its cutting edge Advertising Platform, it has allowed businesses of all sizes to target it’s key prospects with greater isolation. How does Facebook Advertising work? If you’ve been on the social network Facebook, you may have noticed these small advertisements on the…

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