Branding Internet Advertising (PPC, Affiliate, Banner) Internet Marketing Web Trends

Choosing the right Internet Advertising Network for your business

Internet Advertising has revolutionized the way we market our business in the last 10-15 years.  As Advertising traditionally reserved for companies with a large advertising budget.  Whom could afford the high cost of distribution for Media on TV, Radio, Billboards, Signage and Print.  Yet year over year, statistics have demonstrated that advertising budgets are shifting in their allocation.  Moving away from the traditional advertising systems.  While traditional advertising systems  still have there place, there is…

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Branding Content Management Systems Misc - Cools things on the Web Search Engine Optimization (SEO) Web Design Web Trends

Web design simple and clean….that’s hot.

Web design is like fashion, we all have our own personal taste.  And what was in yesterday, isn’t so hot today.  As the Internet world also goes through its own fashion trends. Pre-1992 era, the Internet was not known to the general public, and text was all the rage.  As the graphical layouts with the Internet world we know today didn’t exist.  Then there came the first graphical browser known as Mosaic which changed everything.…

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Content Management Systems Misc - Cools things on the Web Web Design

3 reasons why WordPress is the best Content Management System (CMS)

WordPress is fast becoming one of the most popular CMS’s (Content Management Systems) of today. For those of you who are not familiar with the terminology, the question may arise what exactely is a CMS? Static websites are becoming less prevelant in the Internet World today. A CMS system allows the general user with little technical knowledge to be able to update their website. This is a beneficial scenario for most, because it allows the…

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Internet Marketing Simplified

Presented at Toronto Marketing Power Networking meeting May 2010 CLICK HERE TO DOWNLOAD PRESENTATION SLIDES After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search Engine Optimization are higher on the priority lists of entrepreneurs and business managers than…

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Converting Visitors into Customers

Converting Website Traffic into Customers

One of the greatest challenges in today’s business world is maintaining the attention of prospective consumers. With the variety of companies to choose from, it’s easy for the consumer to be enticed by your competitor. The age of the Internet has not helped with our decreasing attention span. Bringing about a new level of laziness. Whereas TV has made us lazy, the Internet has made us even worse. Since the Internet brings the world at…

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Successful implementation of SEO content

Content creation for websites can be a challenge task.  In the Internet world, a number of considerations need to be made when deciding upon the writing style for your website.  One of the biggest challenges today is addressing web writing from an SEO (Search Engine Optimization) and Marketing perspective.  As the two are often classed separately as “SEO Writing” and “Marketing writing”. One may ask, exactly what are the differences between the two styles of…

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